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Kaya Retail Group · Retail · 2026
Paid and organic, finally pulling together
Full-funnel growth programme across search, social, and lifecycle for a DTC group.
-38%
Blended CAC
5.6x
Tracked ROAS
+204%
Email revenue
The challenge
Blended CAC had climbed 70% in a year while attribution disagreed across every dashboard.
Our approach
We rebuilt tracking on a server-side layer, consolidated 40 ad accounts, and ran a 12-week creative testing cadence.
Stack
- GA4
- Google Ads
- Meta
- Looker Studio